Julian McDougall (AS)
Representation. put simply, is is the "re-" part of the word that is important. Media is not a transparent window on the world and that audiences are not passive

Instead we see media texts as mediating between out sense of reality and the fictional or factual representation of reality - of people, places, ideas, themes, time periods and a range of social texts

how the text presents reality is always a "re" construction of a mediated version of the real world. The media students job is to deconstruct representations at the macro level of the text.

Julian McDougall (A2)

the process by which audience members come to understand media texts in term of how they seem to relate to people, ideas, events, themes and places

this is a very complex idea, as the reader of a media text will play an active role in construction these meaning him/herself. as it is most simple, it is how media texts are understandable.

Gill Branston & Roy Stafford

1. However realistic media images seem, they never simply present the world direct. They are always a construction.
2. How do groups or situations, get routinely represented in the media? This relates to the world of political representatives: people who stand in for us
3. It signals the way some media re-present certain images, stories, ect. over and over again, making them seem, natural and familiar and thereby often marginalising or even excluding others, making them unfamiliar or even threatening